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The Morelock family has owned and managed Advanced Automotive in Redding, CA since 1993. Tim Morelock started the business, and his son, Cody, took over in 2009. Tim’s goal was quite simply to provide the highest quality auto repairs and best service available anywhere, and it’s a mission Cody carries forward to this day. Now more two decades down the road, Advanced Automotive is known in the Redding area as a trustworthy, dependable auto repair shop consistently doing right by our customers. Advanced Automotive is one of only four AAA approved automotive repair shops in the greater Redding area.
For us, every job is personal, no matter if we’re handling a routine automotive maintenance service or a complex auto repair. We take a lot of pride in communicating with our customers, not only to educate them about their vehicles’ needs, but also to build trust, which in turn makes our job easier and much more rewarding. At Advanced Automotive, we know money is just a byproduct of good service. We focus on the service, knowing the quality and value we provide our customers will keep us in business.
Cody Morelock is an ASE-certified automotive technician with over 22 years of auto repair experience. Growing up in the family business, much of his training was hands-on in the shop, giving him firsthand knowledge of most vehicle makes and models. Today, he is an expert at automotive gas and light-duty diesel diagnostics and troubleshooting.
“I have worked with my dad in our family-owned auto repair shop since I was nine years old. I watched customers flock to him and the business he started, feeling pride and admiration. I wanted to be the guy with that business, providing a valuable service to the community, and now I am. My sons are watching and learning from me the same way I watched and learned from my dad. In 2009, when I had the opportunity to buy Advanced Automotive, I did so with my own money that I’d saved over the years working in our shop.”
As an auto shop manager, Cody loves interacting with his customers and employees, and the satisfaction of a job well done. He works hard to ensure every customer is confident we’re doing our best to help them, looking for that “light” that shines when we’ve established trust. In many ways, Cody’s life is about providing—for his family, his employees, and his customers—and running an auto repair shop gives him the opportunity to provide for others in a way that’s meaningful and positive.
“I love my chosen career path. I’m so looking forward to the exciting and challenging future of the auto repair industry, and Advanced Automotive’s place in it.”